Video is no longer a strategic tool used by large enterprises or tech-oriented startups. If you’re a business of any kind, size or shape, you need to start taking video marketing seriously. There are a number of reasons why.

The numbers say it

According to a study conducted by Animoto, around 73% of customers are likely to purchase a product after they’ve viewed an explainer video about the said product. Around 71% of customers state that video content influences their perception of a brand, which is often on the positive end of the spectrum.

So, if you’re still hesitant about creating videos for your products, you need to start seriously reconsidering things. Product videos are important, and there’s no time to be sitting and thinking.

Product videos are the best thing that can happen to your business

There’s a misconception that videos are just a trend. Now, a trend is anything that has superficial appeal but offers very little in terms of effectiveness or impact. On the surface, video content might seem like that. But, in reality, it’s far from being just a trend. It’s much, much more.

Unfortunately, many businesses still under-utilize product videos. This is shocking considering just how beneficial product videos are for businesses and their customers.

For starters, they offer customers a more in-depth view of the product. You see, one of the biggest challenges in sales is to convince the customer that the product is good. How do you do that when a customer isn’t willing to step into your store or if your store exists only on the internet?

Well, you resort to producing a product video. Videos allow customers to see the product in its natural state. As the manufacturer or seller, you can use the opportunity to give out a demonstration and show the customer how the product works. Plus, with today’s high-resolution video quality, the customer can even get a feel for the product’s quality. This can go a long way in convincing the customer and minimize uncertainty.

Another advantage with product videos is that you can show the product in the exact setting it needs to be used in. In other words, you can show your customers how the product fits into their lifestyle. Let’s say you’re selling extra-strong and durable covers for mobile phones or tablets. Now, showing how the covers can come in handy during certain situations can be very convincing. For instance, if your target audience is people who travel a lot for work in fields such as construction, you can create a video highlighting the benefits of using your mobile device covers in those environments.

This is far more convincing than just images or text.

Product videos build trust

Apart from offering a closer and deeper look at your product, videos also help build trust in your brand. Every business out there knows just how important trust is. In order for a business to sustain itself, it needs to operate on the foundation of trust. It is only when buyers trust a brand that they choose to patronize it in a continuous manner. Plus, it is far more cost-effective to retain old customers than chase new ones.

But, how does a product video create trust?

Well, it all boils down to the previous topic. Product videos provide an in-depth view of the product to the customer. But, it doesn’t end there. On a more subconscious level, product videos tell customers that your business is willing to go above and beyond to meet customer expectations. The very fact that you’ve invested resources into creating product videos for the customers’ benefit tells them that you’re committed to their satisfaction.

Needless to say, customers find this to be very appealing. More importantly, they see this as a sign of reliability.

Videos make you more visible on social media

Another major part of the digital marketing strategy is social media marketing. Interestingly enough, video plays a key role here as well. In the last few years, video content, especially with regards to product videos, has gone on to become a common feature on social media platforms.

This has opened up fresh opportunities for businesses to push their promotional strategies further.
Video works on social media because it is highly effective at holding people’s attention. The same cannot be said for text or images. So, once you’ve got people’s attention with video, it becomes much easier to draw them in further.

This is of critical importance because social media already favors posts from friends and family over advertisements.

So, now that you know just how important product videos are for your business, it’s time you started looking for a video marketing partner that can produce high-quality product videos. If you’re in NYC, Crafted is your best option.

At Crafted, we can create any type of product video you want!

Crafted is a highly recognized name when it comes to Product Videos in NYC. So, if you’re looking for product videos that translate into a bigger bottom line and improved customer retention rates, Crafted can help.

We have a skilled and experienced team that can create any kind of product video you want. Do you want an explainer video that talks about the various features of your product? Or, do you want direct response videos that draw your customer further into the sales funnel?

Whatever it is that you want, you can be sure that our stellar product video team will provide you with the best results possible.

Crafted is excellent at the collaboration game, and we deliver according to client expectations. So, visit our website or fill out this form for more information.

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If you’d like assistance with video production and viral video marketing, contact us today.

Five reasons why videos go viral

• They are short and to-the-point
  Research shows that videos that are between 1-2 minutes long are watched more often than longer videos. If you’ve seen many viral videos, you’ll notice that most of them are short and convey everything they want to in a clear and concise format. If you want to create a viral video, keep the duration under 2 minutes.
• They are optimistic and upbeat
  You may have observed that most viral videos that are really enjoyed by people are always upbeat, fun and optimistic. No tragic or depressing video ever becomes a viral sensation. If you’re planning on trying your hand at viral video marketing, make sure you choose a topic that’s enjoyable and entertaining.
• They are engaging and interactive
  All viral videos work due to one factor – engagement. Makers of viral videos often insert themselves in the video to communicate with audiences or use other tools to actively interact with audiences. This high level of interaction and engagement is what keeps audiences hooked and entertained; leading to more shares and the video going viral. When you do start work on your video, make sure you keep the audiences engaged by including lots of questions, polls and other interactive elements.
• They’re extremely weird
  Many videos that go viral, go viral because they either talk about lesser-known events or take an unexpected and weird approach to a topic that audiences already know well about. This unique format is what entertains and stimulates audiences emotionally and intellectually, leading to the video becoming a favorite and going viral. If you’re creating a viral video, make sure you take a unique or humorous stand which is worth taking notice of.

The Crafted advantage

Now that you know how viral videos actually work and why videos go viral, we’ll tell you how we at Crafted NYC can add value to your video marketing efforts.

Here’s how we can help you go viral with your video:

• We can assist you with your brainstorming sessions
  Our job at Crafted NYC is to come up with spectacular, never-before-heard ideas for your next video production. That’s exactly what our team of creative writers and artists specialize in. If you’re keen on joining the viral game, you can count on us to help you come up with brilliant, actionable ideas.The best part? We work with you from start-to-finish and we consult you before we take any creative decision. This way we ensure we incorporate all of your ideas and needs into the frameworks we develop.
• We can create empowering, entertaining and exciting video content
  Right from prop selection to storyboard creation to post-shoot editing, we can take over the complete end-to-end video creation cycle. We have extensive experience creating engaging and entertaining videos for companies of all sizes, across industries.We create videos in different formats and for varying durations. Take a look at our samples to see some of our work.
• We can help you identify the ideal times for posting videos
  One of the main reasons why a brand’s videos don’t go viral is the mismatch between the posting time and the active audience time. Your audience is active only during certain hours of the day and if you don’t post your videos during these hours, the chances of your production going viral are slim.The staff at Crafted can assist you in identifying the time of day your audience is most active and we can help you create a video scheduling plan that can maximize your chances to go viral.
• We can direct you towards your industry’s key tastemakers
  Your industry’s tastemakers can be anyone from celebrities to CEOs of multi-million dollar companies to micro-influencers. Our longstanding presence in the video production market and our experience working with key people from across industries allows us to identify the Who’s Who of your industry.We can direct you towards the right people who may be able to give your video the push it needs to go viral online.
• We can help you identify potential sponsors and supporters
  Before you plan your viral video, it’s important to identify who will be most interested in partnering with you once your video does go viral. Essentially, these are the people who will pay for your video to be seen by hundreds of thousands of people across the world. It’s important to recognize who these companies or individuals might be so that you can make informed content and marketing decisions now.Our team at Crafted can help you understand (and improve) your video’s sponsorship potential through focused content creation.
• We can upgrade your existing viral videos and keep them fresh
  Let’s say one of your videos does go viral. It won’t stay viral for long unless you supplement it with other more-engaging videos. This is where we come in. We can create fresh content for you whenever you need it. Our video production strategy will constantly be aligned to your organizational strategies and the brand image created by your viral video.
• We can bring to the table years’ worth of viral video production industry expertise
  Finally, Crafted NYC can bring to you the vast experience we have in video production and in particular viral video marketing. This can be a great value-add for you. Our team of artists, writers, videographers and editors have worked on various, highly-challenging viral video marketing projects and we can bring your idea to life and empower you with the tools to make your video go viral.If you’d like to consult us for your new video production project and you wish to make it a viral sensation, feel free to reach out to us through our online contact form. You can also write to us for more information.

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